What crest symbols mean

A crest is much more than a logo. It tells a short story about where a club comes from and what it wants to be. Many crests borrow ideas from old town coats of arms, while others use simple modern shapes. Here are the meanings most often linked to common symbols.

Shapes and patterns

The shield is the classic crest shape, taken from heraldry. Round badges look modern and work well on small screens. Patterns such as halves, quarters or stripes often repeat the colours of the shirt, so fans recognise the crest and the kit as one family.

Stars above the crest

Many clubs and national teams add small stars above their crest to celebrate major titles. In your Club Creator crest you can add up to three – for the titles your club will one day win.

Keep it simple

• One main symbol is enough – two at most.
• Use the club colours and no more than one or two extra details.
• Look at your crest at a very small size: if it still works, it is a good crest.