How clubs get their names

Players in orange running out of the tunnel under flags — A name is the first thing fans learn about a club.

Most club names follow a simple recipe: the name of a place plus a word that tells a little story. Some of those words are more than a hundred years old and say a lot about how the club began.

Club name generator

Loading…

Nicknames

Fans love nicknames. They often come from the colours (“the Reds”), a symbol on the crest (“the Lions”), a local industry (“the Millers”) or a bird or animal from the area. Give your club one on the Club tab of the studio.

Players celebrating in front of a full stand — Once fans sing the name, it belongs to them.

A good name is…

Short – fans should be able to chant it.
Local – it tells people where the club belongs.
Original – avoid copying the names of real clubs.